Braid Products; Fishing Tackle, Fishing Lures and Passion for Sport Fishing and Game Fish

Dennis Braid with Huge Dorado

Welcome to Braid Products where experience drives innovation and the ocean is our proving grounds. For us sport fishing isn't just a business, it's our passion! The motivator that makes every day an adventure whether it's spent in the cockpit of a sportfisher or on the decks of a long range boat challenging pelagic game fish, on the computer developing new and exciting fishing tackle or on the manufacturing floor checking and rechecking the quality of the lures and gear you'll find here.

Fishing Tips/Techniques from Experience

Far too many companies in the tackle industry today have been gobbled up by corporate conglomerates run by armchair executives who know little or nothing about fishing. Not here! Braid Products carries the name of its founder and owner, Dennis Braid, one of big game fishing's legendary anglers and innovators. His knowledge, experience and vision are evident in everything we sell. It's a matter of personal pride coupled with the desire to provide you with the very best gear for your fishing adventures. Dennis travels the world setting records, testing new tackle and developing fishing techniques that can make us all better fishermen. Some of his fishing exploits are filmed for the popular television show Trev Gowdy's Monster Fish featured on the Outdoor Channel. He sponsors numerous long range trips each year in pursuit of pelagic brawlers. He spends countless hours designing, testing and building prototypes. Only the best find their way into our product line after extensive testing by Dennis and some of the premier saltwater fishermen in the world.

Finest Lures, Fishing Belts and Harnesses

Braid Products is committed to moving the sport forward by providing anglers around the world the finest in lures, fighting belts, harnesses, accessories and most important, through shared knowledge. We hope you enjoy your visit to our new website where we feature our fishing products, but where you will also find an ever increasing library of fishing knowledge, fishing tips, reports, information about past and upcoming Braid sponsored fishing trips and some of the finest in fishing photography. Once you spend a little time here we're sure it will become a favorite place to expand your fishing horizons.